Why popular podcast “The Read” is growing at its own pace

Kid Fury may have 14 years’ experience in the content creator game – he started out giving his sardonic, unfiltered opinions on his former YouTube series furious thoughts and now does a version of the same as half of the popular comedy podcast Reading– but make no mistake: he’s in no rush to jump on trends.

“The TikTok generation is killing me, girl,” says Kid Fury. “Those backgrounds and that audio and all that stuff – I don’t understand how these babies are making full-fledged mystery thrillers and action movies on TikTok and Instagram today.”

Conventional wisdom would lead most creators to feel like they have to be everywhere at once in order to maximize their reach and audience. While that may be true for some, Kid Fury and his co-host of ReadingCrissle West, have taken a “retreat perspective” in building their brand as digital creators.

“We’re queer black people in our thirties,” says Kid Fury. “So we don’t really have the energy to do backflips and splits and all that choreography. Sometimes we want to take a nap.

“There is always a new application,” he continues. “There is always a new meme. There is always something changing and transforming. In the end, we were lucky to find our rhythm by having conversations with people and connecting in a more grounded way. »

Kid Fury and Crissle West. [Photo: courtesy of Patrick Neree]

Having a more deliberate approach has given them a better perspective on how to respond to the community they’ve grown since launch. Reading. It also informed their decision to recently launch a Patreon nine years after the start of their already successful podcast.

“[There was] the allure of being able to connect with our audience who have been so kind and supportive to us,” says Kid Fury. “Being able to connect with them and communicate with them on a more direct and intimate level and talk about what they love about the show, what they love to see, and then create brand new content for them is really exciting.”

Reading has become a powerhouse of pop culture, especially in the black and queer community. In each episode, Kid Fury and Crissle shine a light on everyday black people doing extraordinary things, offering their thoughts on hot topics, answering listener letters, and tackling major (and sometimes minor) issues. that concern them. Reading leveraged its loyal following in sold-out live shows and merchandising drops, a show on Fuse TV and an original comedy album through Issa Rae’s Raedio label.

Reading on Patreon, in Kid Fury’s opinion, it’s “like an extra gift basket of ghetto shit you’d expect from us, but higher quality.”

Patreon subscribers will get access to bonus audio and video segments, monthly live Q&As, presale codes for live events, and more. “It’s something we’ve both wanted to do for a while,” says Kid Fury. “Crissle and I are humble to a flaw and sometimes we’re not able to say, ‘Hey, everybody would like that.’ Sometimes we need a fire under our butt, and Patreon has been that fire, they have been such a support in bringing many of the ideas we want to life.

“We’ve been doing this forever,” he continues. “So it was just the right time to stretch out and do more.”

Reading the community couldn’t agree more. When they announced their Patreon last month, many comments on Twitter had a similar tone:

It may have taken Kid Fury and Crissle a while to expand to Patreon, but taking their time to grow and connect with their audiences has prepared the perfect groundwork for them to join a subscription-based platform where it all depends. how much a fanbase is willing to buy into you.

For Kid Fury, getting to this point has been about balancing this Readingthe public expects what it wants or is ready to do.

“For me, the most important aspect of growing with audiences is just listening to what people get the most out of and tweaking it in a way that satisfies me, which always allows me to have fun while by giving people the experience.” what they want the most,” he says. “Because if we’re the only two having fun, then what kind of fucking podcast is this?” It has to be a community thing where everyone gets the best out of everything.

About Elaine Morales

Check Also

A life in biochemistry: Dr. Julie Senecoff shares her passion with students at Manor College

Dr. Julie Senecoff, director of pre-healthcare programs at Manor College, finds the most enjoyable “lightbulb …