Ghost stories, true crime reports and boxed wine recommendations are mainstays of Christine Schiefer and Em Schulz podcast And that’s why we drink. In each episode, Christine reports on unsolved crimes and murder mysteries while co-host Em covers all things paranormal. But since the podcast launched in 2017, the couple have wanted to delve into themes that exist beyond the physical realm. Now that’s exactly what they’re doing with their new Spotify Original podcast, Rituals.
Produced in partnership with Parccast, Rituals will explore topics like witchcraft, sorcery, alchemy, Satanism, spiritualism, and the occult. Christine and Em will separate fact from fiction by taking listeners on a tour through the dark arts and sharing stories about people who have first-hand experience of bridging the gap between our world and the realms beyond.
“I’ve loved reporting on this type of content for the few times I’ve And that’s why we drink. However, I feel like my mark is on ATWWD is mostly centered around hauntings, and that kept me from really letting myself explore more spiritual subjects,” Em said. For registration. “With RitualsI had so much fun discussing new cases that I was always hesitant to cover until now.
This occult variety show will give fans of And that’s why we drink more opportunities to bond with Em and Christine as new episodes are released each Monday. To celebrate the launch of the podcast, For memory asked the dynamic duo what listeners can expect from their new project.
How your fans who love And that’s why we drink do you expect this new podcast to be similar? Different?
Christina: fans of ATWWD will get the same jokes they’ve come to love (or at the very least tolerate), plus the same brand of scary subject matter. But having the Parcast research team behind us is a game-changer; they are experts at what they do and they dig up so much amazing information, which allows us to focus on the fun part: sharing the story with you all and among you!
Em: The main difference is that we cover true crime cases less and focus more on occult and spiritual matters. Some folks at Spotify joked that Rituals is the “occult variety show” and definitely feels on target.
Why is the podcast a good medium for these kinds of stories?
Christina: Deep down, we are storytellers. ATWWD was born out of our love of sharing scary stories over late night wine. We just added a microphone!
Em: We’ve been told time and time again that people who listen to our podcast feel like they’re just “catching up with their friends.” I think the way we tell stories has made people feel comfortable learning about darker subjects without any pressure, because to them it feels like casual conversation among friends.
At first glance, true crime and comedy seem like an unlikely pair. Why do you think the mix works so well for your podcasts?
Christina: We have always made it our priority to entertain our audience, but never at the expense of the victims. We try to sprinkle humor to help us deal with the darkness of these subjects.
Em: We’ve always tried to keep the levity away from actual stories and more about ourselves. It’s always been important for us to keep things in perspective and remember that the content we cover often represents the worst times in someone’s life. The comedic element is never about their cases, and we try to poke fun at ourselves as much as possible.
What is your favorite topic that you cover in the podcast?
Christina: My favorite subject so far has been tarot. I have learned so much and have a whole new appreciation for art. I even pulled out my own decks and started dabbling around myself!
Em: I loved reporting on Sir Arthur Conan Doyle. I love the history of Spiritualism and always knew the author was a big part of the movement, but I never really knew where he was. It was a bonus to find out that he and I are both members of the same parapsychological organizations!
Ready to start learning about healing waters, love potions and tarot decks? Listen to the first episode of Rituals here.