Over a decade ago, online dating existed on sites like match.com and OKCupid. But they didn’t tend to appeal to younger users, and for many their use was stigmatized. But apps like Grindr, launched in 2009, and Tinder, launched in September 2012, have dramatically changed the online dating landscape.
Emilie Wittthe author of Future Sex, a book that examines sex in the age of the Internet, tells Nosheen Iqbal on Tinder’s origin story, meeting the founders, and why it was such an instant hit. Emily talks about her own user experience and the apps that followed in her wake.
The apps have developed in response to a culture where people have been single for much longer, and also where there is a shifting sexual morality that is open to different types of relationships, Emily thinks. Apps have completely changed the way we think about relationships, sex, and love.