Scotch & Soda and Klarna launch global campaign with trees for all to support global reforestation efforts on behalf of consumers around the world

Scotch & Soda and Klarna have pledged to plant 10,000 trees as part of two initiatives in Carara National Park in Costa Rica and the Bongo district of Ghana in West Africa. Starting today, for every first purchase made with Klarna on, a tree will be planted in each customer’s name, certified by Trees for All.

Stéphane Jaspar, CMO of Scotch & Soda, commented: “We are very pleased that Klarna is partnering with us to launch our long-term initiative to support the Trees for All Foundation. We look forward to helping restore local ecosystems on behalf of our clients starting today. It’s a very simple way for the Scotch & Soda community to do good and help reforestation efforts in well-defined areas that need it most. “

David Sandström, Klarna CMO, commented: “Facilitating innovation and change to have a positive impact on the world is a central part of Klarna’s culture and, as a global brand and company, we have a responsibility to address some of the most pressing challenges in the world. sustainable development. Through this campaign with Scotch & Soda and Trees for All, we encourage and enable customers to act with an individual approach that collectively contributes to reducing and preventing deforestation in the world. “

Of the 10,000 trees committed, 5,000 trees will be dedicated to restoration efforts in the ecological corridor of that of Costa Rica Carara National Park. The park is one of the most biodiverse nature reserves central America, but due to large-scale deforestation, many of its plant and animal species have become scarce. Trees for All aims to restore cloud forests in the Turrubares Mountains.

Scotch & Soda and Klarna will also bring 5,000 trees to the Bongo district of Ghana, one of the driest regions of the country. The region is home to an important source of water on which farmers and surrounding villages depend for drinking water and irrigation of the land – the Vea Dam Reservoir, into which the Yarigatanga River flows. Over the next three years, Trees for All will reforest 50 kilometers of eroded riverbanks, establish 150 hectares of agroforestry, plant native and fruit trees, and train more than 1,500 farmers in forest protection and sustainable use techniques. land to ensure long-term management of the area.

Simone Groenendijk, Director of Trees for All, commented: “Trees are one of the Earth’s most precious resources to support our ecosystem and form our tropical forests, which are home to half of the world’s plant and animal species, essential to maintaining a stable climate and a source. vital water. We are very happy to have Scotch & Soda and Klarna help us accomplish our mission of planting more trees around the world and restoring degraded forests. “

This joint reforestation initiative celebrates the partnership between Klarna and Scotch & Soda, which was launched in October 2020. Klarna’s flexible payment methods are now available on in more than 11 markets, including Germany, Sweden, United Kingdom and United States. The campaign also follows the launch of Klarna’s global program platform earlier this year. As part of the initiative, Klarna launched carbon footprint information for all consumers using the Klarna app and committed 1% of all funding rounds to initiatives supporting the planet.

At the end of June, Scotch & Soda will publish the number of trees planted on a Trees for everyone page on its website. This monitoring tool will make it possible to monitor performance and keep customers informed of the progress made thanks to their support.

Following the 10,000-tree launch initiative with Klarna, Scotch & Soda will continue its long-term partnership with Trees for All by further supporting the foundation’s project in Ghana this year, as well as other countries in the future, including at home in the Netherlands and Southeast Asia. In addition, the brand is committed to further protecting forests by partnering with Canopy, a non-profit organization that collaboratively focuses on sourcing forest products to protect the world’s ancient and threatened forests. The global fashion industry has a significant environmental impact, as more than 200 million trees are felled each year and turned into cellulosic tissue. By joining the CanopyStyle initiative program, Scotch & Soda is committed to ensuring that 100% of the forest fibers used in its collections come from producers classified as “green shirt” Canopy Hot Button (like LENZING ™) here. 2025.

About Klarna

We make your purchases easier. With Klarna, consumers can buy now and pay later to get what they love today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finance. Over 250,000 business partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress have enabled Klarna to deliver an innovative shopping experience both online and in store. Klarna is one of the world’s most popular private fintechs with a valuation of $ 45.6 billion. Klarna was founded in 2005, has over 4,000 employees and is active in 17 countries. For more information visit

About Scotch & Soda

Born in Amsterdam, Scotch & Soda celebrates the free spirit of its hometown. Eternally optimistic, the brand champions individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in its designs. The Scotch & Soda collections include clothing for men, women, children, denim, eyewear, perfumes and accessories, occupying a unique space in today’s global fashion landscape.

Sustainability is also at the heart of the brand’s approach, starting with the emphasis on materials. Starting with the Summer 2022 collection, Scotch & Soda’s responsible materials standard will be at least 50% certified organic, recycled, regenerative or renewable fibers from an organic or technical source, per item. Scotch & Soda has set a target for 70% of styles to meet this responsible materials standard by 2024.

The collections can be found worldwide in 229 independent stores across Europe, North America, Asia, the Middle East, Africa and Australia, as well as in 7,000 gates in some of the world’s largest cities, including new York, London and Paris. The brand’s online operations also deliver to over 70 countries.

For more information, please visit

About trees for everyone

Trees for All contributes to a better climate by planting new forests and restoring existing ones in the Netherlands and abroad. It is the only foundation recognized by the CBF (The Netherlands Fundraising Regulator) in the Netherlands carbon offsetting via sustainable forestry projects, all certified and guaranteeing the amount of CO2 absorbed. Worldwide, Trees for All has planted more than five million trees and shrub species, reforested and restoring more than 32 forests and offset 320,000 tonnes of carbon dioxide since 1999.

For more information, please visit


Costa Rica pictures

Images of Ghana

Media ask for information

Scotch & Soda
Daniel Urrutia | Director of Communications | [email protected]

US – Adaline colton | B2B communications in the United States | [email protected]
DACH – Meike Ostwald | DACH Corporate Communication | [email protected]

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SOURCE Scotch & Soda; Klarna

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