SBTV founder Jamal Edwards has died aged 31 as music stars pay tribute to the ‘legend’

The British entrepreneur and YouTube star has helped launch the careers of some of music’s biggest names, including Ed Sheeran, Dave and Jessie J.

SB.TV confirmed the news on Sunday evening, although details surrounding his death are not known at this time.

Born in Luton, Jamal is the son of Loose Women panelist Brenda Edwards, and was awarded a Queen’s MBE in 2014 for his work in business and music.

Brenda Edwards son Jamal on Loose Women

Appearing alongside his mother on Loose Women in 2021, he described his reason for starting SBTV when he was just 15.

He said, “A lot of my friends weren’t represented in mainstream media and that inspired me.”

Musicians pay tribute to Jamal Edwards after his death

Music stars and media personalities paid tribute to Jamal.

Jaykae tweeted: “I think I can speak for all of us as artists and as supporters of the UK grime/rap scene when I say I owe this man so much! Helped me sometimes without even talking about it. RIP Jamal Edwards💙 my man!!! I can’t believe I’m tweeting this. Legend. I love you.”

AJ Tracey added: ‘RIP Jamal Edwards, West London legend status’

The MOBO Awards honored Jamal’s “groundbreaking work”.

They tweeted: We are deeply saddened to learn of the passing of Jamal Edwards. As founder of @SBTVonline his groundbreaking work and legacy in UK music and culture will live on 🙌🏾🙏🏾✊🏾

“Our hearts and thoughts go out to his friends and family.”

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