Music Venue Trust partners with Free Now to guarantee popular concerts

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By Andy Malt | Posted on Wednesday, July 20, 2022

The Music Venue Trust has announced a new partnership with transportation app Free Now, which is also the new title sponsor of the Mercury Prize. It will see Free Now cover the costs of 120 shows by independent artists at 60 venues across the UK.

As part of the initiative, Public Service Broadcasting will air Peckham Audio next month. J Wilgoose Esq of this group says: “I honestly don’t think public service broadcasting would be a going business without popular sites. Years before our debut EP came out, I was playing around London and further afield as a solo actor, learning what worked and – more often than not – what didn’t”.

“If we are to continue to have such an extraordinarily successful music and cultural scene here in the UK – not to mention [one that is] profitable for the Exchequer,” he continues, “we must ensure that these venues not only survive but thrive, providing the next generation of musicians and artists with the platforms they need to perfect their acts and learn their job “.

Free Now Marketing Manager Sara De-Velasco adds: “We are delighted to support popular venues through our partnership with the Music Venue Trust and, as part of our commitment, Free Now is proud to sponsor streaming. of public service to Peckham Audio”.

“After two challenging years, we join venues, artists and our amazing local music communities to celebrate the UK’s vibrant and creative music culture,” she continues. “We are delighted to support these unmissable and magical places that give birth to the acts that we will all fall in love with tomorrow; and connecting music lovers from all walks of life to their passion through fast, flexible and frictionless mobility in cities across the UK.”

And finally, MVT CEO Mark Davyd comments, “It’s great to work with Free Now to connect people with their next favorite artist. Music Venue Trust works hard with venues to identify the artists we know are the next nominees for the Mercury Prize and give people the chance to experience them early in their careers at great venues before moving on to the bigger ones. venues and festivals. It’s great to see this partnership with Free Now kick off with this very special show from a group like Public Service Broadcasting that really embodies that journey.”

Tickets for the PSB show will go on sale tomorrow. More shows in the series are expected to be announced in due course.

LEARN MORE ABOUT: Free Now | Music Venue Trust | Public service broadcasting

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