More ways to give back this holiday season

  • To celebrate GivingTuesday, we’re matching up to $ 8 million in donations made to eligible fundraisers on Facebook, and we’re expanding access to fundraising on Instagram so more than 1.5 million organizations can support their causes.
  • We are also running a GivingTuesday tournament for Facebook game makers to raise funds for nonprofits, and we donate $ 25,000 to the nonprofits chosen by the winning teams.
  • We are testing a new feature that allows users to donate free items on Facebook neighborhoods.

Every day, people around the world use our apps to share life’s ups and downs, build communities around shared interests and common causes, and build and grow businesses. One of the most rewarding things we see is the great compassion and generosity that so many people show – whether it’s using our tools to help in their communities, donate blood, support local businesses, or raise funds. for good causes. Since we launched fundraising tools over five years ago, our community has raised over $ 5 billion for nonprofits and personal causes on Facebook and Instagram.

The holiday season is a time when many of us are thinking about how we can give something back. With DonateTuesday around the corner on November 30, we’re giving people more ways to give back to their communities through our apps.

Donation Tuesday fundraiser

GivingTuesday is a day when people around the world come together to support causes they care about. To celebrate the generosity of our community, we will be making up to $ 8 million in eligible Facebook fundraising donations for nonprofits in the United States. You can find out more about the eligibility, the structure of the match and the donation limits.. Find an association to support by going to facebook.com/fundraisers.

And to celebrate Instagram’s 11th anniversary, we are matching the fundraisers of seven creators, up to $ 50,000 each, via GivingTuesday. We’re also expanding the set of nonprofits that people can fundraise for on Instagram. In the coming weeks, you will now be able to raise funds for over 1.5 million organizations by adding a fundraiser to a post and via the donation sticker in Stories. This will be available in countries that support nonprofit fundraisers.

Screenshot of an Instagram fundraiser

As always, 100% of donations collected for associations via fundraisers created on Facebook and Instagram go directly to the organization chosen by the donor. All donations are handled securely by Pay on Facebook, which facilitates the donation in a few clicks.

New ways to support your local community

People are increasingly using Facebook to help vulnerable people in their local communities, support small businesses, and share information in local groups. So we extend the tests of Neighborhoods, a one-stop destination for building and strengthening local communities on Facebook, to 132 additional cities in the United States. We’re also testing a new Giving Exchange feature that allows users to gift items they no longer use to others.

Neighborhoods Giving Exchange screenshots

Find a cause that excites you

On GivingTuesday, teams of video game creators will be live in Warzone on Facebook Gaming as part of a tournament to raise funds for the nonprofit of their choice. Each team will use our charitable live streaming tools, select a nonprofit organization, and encourage donations from their audience during the broadcast. In addition, a total prize pool of $ 25,000 from Meta will be donated to nonprofits selected by the top four teams on behalf of the teams. You can watch and donate between 11:00 a.m. and 3:00 p.m. PT on November 30 at fb.gg/facebookgaming.

We’ve also brought back our #BuyBlack Friday campaign, which we launched last year to harness some of the energy from the biggest physical retail day of the year to support black-owned small businesses. In the United States, black-owned businesses continue to be among the hardest hit by the pandemic, and this holiday season will be pivotal for many of them. More than a third of black-American-owned businesses plan to achieve at least half of their annual revenue in the last three months of the year.

#BuyBlack Friday, hosted by NY Times bestselling author, journalist and TV host Elaine Welteroth, airs every Friday in November on Facebook. Tune in to the upcoming episodes November 19 and 26 featuring two big, small businesses – House of Takura and Beaux & Paws. You can also find great gift and stocking filler ideas in our #AcheterBlack Friday gift guide collections, which are available throughout the month in the Facebook and Instagram Shop tabs.

There are so many ways to give something back this holiday season. However you choose to give, thank you.

Infographic showing ways to give back

About Elaine Morales

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