MISSOULA – Youer launched a crowdfunding campaign to
fund a clothing factory in Missoula.
Youer’s “community-supported clothing” will allow the sportswear brand to secure its ideal location and begin building a production space that will be called Youniverse.
“We have encountered an absurd number of production challenges in the past five years of manufacturing garments in the United States, and over time we have realized that vertical integration is our best and our only option,” said said Mallory Ottariano, founder of Youer, in a press release. “Only 2% of the clothes we buy in the United States are made here, and hardly any of them are made in Montana. We want to change that. “
The campaign will run until October 28 on www.shopyouer.com. With campaign funding, Ottariano aims to secure a building by the end of 2021. Once the building is purchased, Youer expects the machines and people to be up and running within eight weeks.
Youer is a community-driven business and wants its customers to be involved in decisions.
“We are setting up our own fancy clothing factory outside of Missoula, in order to have more control over how, when and where our products are made,” said Ottariano.
Generally, a CSA stands for “community supported agriculture” – a tool used by farms to secure sales and collect operating expenses before the growing season. In the case of Youer, it stands for Community Supported Apparel. During the 30-day campaign, Youer will sell and pre-sell a selection of products in an effort to fund the construction of a
factory together as a community.
The campaign includes a limited edition Treasure Dress, Youer’s best-selling item, which historically sells out in one week each year – in an exclusive color only available to backers.
Each limited edition dress will be labeled with a sewn patch that says “This dress built the Youniverse,” and each will be hand signed and numbered by founder Mallory Ottariano.
For more information, go to https://www.shopyouer.com/collections/youers-csa and be sure to watch the launch video.