MarketInk: iHeart radio study finds black people trust DJs more than media


A radio studio. Photo via Pixabay

More than a year after George Floyd’s death sparked a nationwide conversation about racial inequality, recent study shows black community generally distrusts news media while trusting disc jockeys and personalities more they hear on the radio.

The study, conducted by Horowitz Research in conjunction with iHeart Media, highlights the deep emotional connection black consumers have with radio, reports Inside Radio, an industry news service.

“The radio is used as a centralized meeting point to follow events and moments important to the black community,” said Hetal Patel, executive vice president of research and ideas at iHeart. “In particular, DJs and the personalities they hear are genuine and have built the trust of their audiences, making them one of the most influential people to shape their opinions. It’s the kind of relationship and impact they share with their DJs.

The study shows that, compared to the general population, black adults are 64% more likely to say that DJs and radio personalities influence their opinions. Radio personalities have surpassed writers, poets, athletes, musicians, actors and social media influencers.

“What has come out clearly is the importance of black radio to the community and this importance cannot be underestimated,” Patel said. “By providing a safe and authentic space to hear black voices, black radio has built a relationship of trust with the community. Black-owned and black-run media provide an unbiased perspective on the topics and issues facing black Americans. “

The study also found that the black community is often skeptical about media coverage, especially the way black people are portrayed on television news.

“There is a feeling that black people are generally portrayed in a more negative light, unless it is as a result of the death of a black celebrity,” Patel said. “Telling black stories by black voices is a crucial step towards proper representation. “

In 2020, iHeart launched the Black Information Network, billed as the first and only national and local 24/7 news audio service dedicated to providing an objective, accurate and reliable source of continuous news coverage with a black voice and perspective.

In San Diego, iHeart operates eight San Diego radio stations, including KFMB 760-AM, KGB 101.5-FM, KHTS 93.3-FM (Channel 93.3), KIOZ 105.3-FM (Rock 105), KLSD 1360-AM (XTRA Sports ), KMYI 94.1 (Star 94.1), KOGO 600-AM (News Radio 600) and KSSX 95.7-FM (JAM’N 95.7).

IABC San Diego Announces 2021-2022 Board of Directors

The San Diego chapter of the International Association of Business Communicators has announced its 2021-2022 board of directors. Katie Knott, Head of Internal and Executive Communications at Collins Aerospace, will serve as President. His term began on July 1. Knott succeeds Jayanti Menches, senior consultant for Employera, who will be the former president.

Other members of the IABC Board of Directors in San Diego, along with their employers and the role of the IABC Board of Directors, include: Brandee Beiriger, Qualcomm, vice president of finance; Dave Flynn, Scripps Health, Director of Programs; Mike Godfrey, Scripps Health, Executive Director; Kate Griffin, Qualcomm, Managing Director; Lauren Karwel, Qualcomm, communications director; Liz Neely, Qualcomm, vice president of communications; Tenille Otero, Otay Water District, brand design director; Kathleen Park, Illumina, Director of Social Media; Alison Ricker, AMN Healthcare, vice president of administration; Kelly Sevcik, Neighborhood Health, vice president of events; Amy Wakeham, ResMed, Membership Vice President.

Katie knott

Knott said the chapter has managed to make a dramatic shift to the virtual world over the past year and has stayed true to its mission of advancing the profession, making connections and developing strategic communicators.

“As we look to the future, I am delighted to welcome a diverse Board of Directors, made up of new and incumbent members, each of whom brings unique perspectives and skills to our organization,” said Knott. “Ranging across discipline, industry and years of experience, this council will work together to elevate the professional reputation of business communicators in San Diego County while providing professional development programs and networking opportunities. first order. “

IABC San Diego is a 70-member trade association for business communicators who live or work in the San Diego area. The IABC advances awareness of communication as a function of strategic leadership within organizations and its impact on business performance. The IABC serves professionals in the field of corporate communication, bringing together the collective disciplines of the profession and offering training, certification, awards program, resource library, online magazine and conference annual world.

PR News honors the University of San Diego as the best digital newsroom

The University of San Diego media relations team was recently named the nation’s best digital newsroom by PR News during its 2021 Digital + Social Media Awards program.

According to PR News, after the USD media relations reorganization in March 2020, the team embarked on an overhaul of all digital assets and outreach, which included the creation of a newsroom. digital and media hub to serve the academic community and the media. Previously, there was no central online platform for media relations.

PR News also said USD staff members have launched several new video initiatives, including a weekly video series called “The USD News Minute,” a monthly video report to share highlights from “USD in the News. »With stakeholders, video press releases to accompany the press releases and a video presentation of his team.

USD’s media hub produced a 482% increase in pageviews and a 13% year-over-year increase in media visits, PR News said.

In addition to the award for Best Digital Newsroom, PR News gave USD an Honorable Mention in the Brand Campaign category for its “Explore Your Horizon” ad campaign.

In a statement, USD said the PR News awards place the university among top national brands, including Amazon, Volvo, Capital One and UPS, for innovative and industry-changing digital communications and campaigns.

A Taco Bell in Orange County. Courtesy of the company

Taco Bell names a benchmark cultural agency

Taco Bell, headquartered in Irvine, has named Cashmere, a Los Angeles-based marketing agency, its very first go-to cultural agency.

A so-called cultural benchmark agency says the Mexican-inspired quick-service restaurant chain will focus more on branding strategies that include sports, fashion, games, music and other cultural attractions, according to commercial publications of the advertising industry.

Cashmere, representing leading brands and entertainment companies, will help Taco Bell participate in culture in new ways, according to a Taco Bell statement. The statement also states that Cashmere will oversee the strategy and integration of Taco Bell’s cultural brand across the Taco Bell organization.

“The evolution and culture change brought about by new social and technological platforms, as well as the arrival of generations, especially over the past year, has prompted blue-chip companies to hire partners who have a perfect grasp of the nuances. social, ”the Taco Bell statement said. “No other agency is authentically built like Cashmere to help brands create deeper connections between different audiences. “

“Cashmere was clearly our first choice to help evolve our brand as culture and social priorities continue to advance,” said Mark King, CEO of Taco Bell. “There is no agency more well equipped to make authentic connections with diverse and multi-ethnic audiences, and we feel honored to tap into their superpower. “

“Taco Bell is one of the most innovative and iconic quick service brands of our time, whose distinct commitment to culture transcends borders,” said Ted Chung, Founder and President of Cashmere. “We are philosophically aligned with our belief that when there is greater harmony between communities and brands, progress can be made more fully. It’s a dream to come together and boost our abilities.

Cashmere said he identifies trends to create and run campaigns that boost culture. Its client list includes Google, Instagram, Facebook, BMW of North America, Danone North America, Heineken, DoorDash, adidas, Warner Media, Amazon, Hulu, Disney, AppleTV +, Netflix, Universal Pictures, FX, CBS, Snoop Dogg and others. . The agency has also created social campaigns for TV shows, including Dave from FXX, Insecure from HBO and Claws from TNT.

Taco Bell, with more than 7,500 outlets, generated second quarter revenue of $ 532 million for parent company Yum Brands. Earlier this year, Taco Bell announced plans to have 10,000 restaurants by 2030 by expanding dedicated drive-thru lanes for digital ordering, curbside pickup and table-top ordering.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.


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