Struggles in the hospitality industry caused by the coronavirus The pandemic does not prevent Margaritaville from opening a new location in New York.
“We are just very happy to bring the Margaritaville lifestyle to Manhattan Island. People forget it’s an island, ”CEO John Cohlan told FOX Business Network “Cavuto: from coast to coast” Wednesday.
Located in Times Square, the new appeal hopes to provide “a sense of escape” from the hustle and bustle of the big city, Cohlan explained.
The Margaritaville Resort Times Square has 234 rooms and features amenities such as a heated outdoor swimming pool, soundproof windows, laundry / valet service, and a fitness center, according to the resort’s website.
While some hotels have had to suspend expansions or even close locations due to a pandemic-induced drop in travel, Margaritaville has chosen to go ahead with the new resort.
In September, the American Hotel & Lodging Association (AHLA) highlighted the problems in the hotel industry by reporting that 68% of hotels were less than half of their pre-crisis level. Staff working full time.
“I wish I could say that we were premonitory enough to know that the vaccine would happen, but sometimes you better get that lucky and be lucky, ”Cohlan told host Neil cavuto. “Our feeling is that the coast is clearing now. And in the world of Margaritaville, we watch our glass half full and optimism is really part of the DNA of what we do.
The CEO acknowledged that the Big Apple doesn’t necessarily match the brand’s tropical island look, but still expects the launch to be a success.
“Some of our most successful properties are not on the beach, [they’re] in the Smoky Mountains, by the lakes, ”he said. “We just think that in order to be able to walk in a relaxing environment, [and provides] a feeling of escape after having an exciting day in Times Square and New York will be very appealing to people.
Margaritaville Resort Times Square is scheduled to open in Spring 2021 and is currently taking Reservations.
Daniella Genovese of FOX Business contributed to this article.