“Leave your message after the beep” has taken on a whole new meaning for Lafayette resident Shayla Lange, whose new business Ring-A-Ding Ding Audio Guestbook turns voicemail’s mundane method of communication into an opportunity for fun memories. and sentimental for major life events.
The Ring-A-Ding Ding audio guest book, which launched in mid-May, will offer bride and groom an alternative to the traditional paper guest book for their wedding. When guests arrive, they are greeted with a vintage-style rotary phone designed to act as a stand-alone check-in device.
Guests will pick up the phone, hear a personalized voice message, and then have the option to leave the happy couple words of wisdom, good wishes, comedic banter or stories of favorite memories throughout the night, said Lange.
Customers have several plan options for renting depending on how many hours they would like the phone to be available. Ring-A-Ding Ding’s service includes delivery, installation and pick-up of the phone, with Lange aiming to deliver voicemail messages within 48 hours of the event for delivery to the customer. Messages can be delivered via the cloud, on a personalized USB drive or pressed onto a vinyl record, she said.
“I capture this moment for you. Whoever listens to it is transported to this moment and it feels like being there again. Imagine you are 70 years old and you pull out your audio guestbook and you listen to it with your husband. It’s something like a time capsule with voices,” Shayla Lange said.
While the audio guest book concept is a growing trend in the bridal market, in part due to brides sharing the product on social media, Lange said she sees a range of events for which her service could be used including baby showers, birthdays, retirement parties and milestone birthday gatherings.
This isn’t Lange’s first time starting a business.
Since graduating with a degree in mass communication from the University of Louisiana at Lafayette in 2019, Lange has started his own marketing business, now a partnership business called The Social Mavens, and a luxury picnic business. called The Picnic Chick.
The 27-year-old’s businesses are now profitable enough that she can quit her full-time job as a marketing and sales associate to focus solely on running and growing her businesses. Lange said she cherishes being a freelancer because it gives her the freedom to embrace her creativity and act quickly when a new idea develops that she thinks might stand out in the landscape. local business.
“I think I like that it’s a bit of an adventure. There’s adrenaline and a feeling of what’s going to happen next and who can I serve next,” Lange said.
The entrepreneur said she has already drawn up a growth plan for Ring-A-Ding Ding and hopes that if demand meets expectations, she can acquire a second phone in a new color within the first few months of operation for serve more customers.
Lange came across the audio guestbook concept while browsing TikTok for new ideas for the entertainment side of The Picnic Chick. She was immediately intrigued, attracted by the new concept and the interactive opportunity that the telephone can bring to events, but also by the sentimental quality of the product.
“I think a voice is so valuable. You can’t replace that,” Lange said.
The warmth of a voice
Rhonda Lange, Shayla’s mother, said she and her daughter love the concept because they know firsthand what it’s like to wish a loved one a keepsake after they die.
In 2013, Shayla’s godmother, Chantell Autin, a cousin of Rhonda, died. The women had no retained videos or clips of her voice; After digging online, Shayla managed to find an old clip of Austin on YouTube that she plays when she wants to feel close to her, her mother said.
“The person who sparked her interest in throwing parties and things like that, her nanny, has died… She has grandchildren she has never met. Wouldn’t it be nice for them to hear his voice and know the warmth of his voice? Rhonda Lange said.
With the usual threat of hurricanes and the need for evacuation in South Louisiana, Rhonda Lange said there’s also something comforting about voicemails being stored in the cloud, at the sheltered from the ravages of flood waters. The New Orleans-area native said her family lost many photos and memories during Hurricane Katrina in 2005.
Rhonda Lange raised Shayla as a single mother with the help of Shayla’s grandparents and said she was proud to see the independent, educated and dynamic young woman she has become.
Rhonda Lange says she makes it a point to support her daughter’s efforts 100%. Although initially skeptical of the concept’s success, she said she knew Shayla had the vision and the drive to make it happen. As transplants to the area, Rhonda Lange said she was touched to see how the community has embraced her daughter’s businesses.
“I’m glad she’s starting in Lafayette because she believes in the community here. We are not from here. She attended UL and after graduating I said move out and she said no, I love the community and the camaraderie here and I want to stay here and grow my businesses,” Rhonda Lange said.