Jay-Z donated hit song for free to help promote new contest, CEO reveals

United Rugby Championship CEO Martin Anayi has never met Jay-Z, whose entertainment company Roc Nation is helping promote the renowned Pro14 from Friday, but the hip-hop legend offered one of his songs. free.

“The story that Jay-Z saw Siya Kolisi win the World Cup for South Africa sparked his company’s interest in rugby,” says Anayi. East On the eve of the resumption of the 16-team competition, the top four South African teams have joined for the first time.

“What I do know is that Jay-Z personally signed permission for URC to use his track ‘Public Service Announcement’ on our opening cover and our intro music in the park. He sees rugby reaching new audiences. wants to see and he gave us this trail for free when it would normally cost more.

The song’s signature lyrics, “Let Me Introduce Myself Again…” suit as Sharks, Bulls, Stormers and Lions travel to Munster, Leinster, Benetton Treviso and Zebra respectively this weekend. And while parish skeptics may find it difficult to embrace a league of teams from Wales, Scotland, Ireland, Italy and South Africa in two hemispheres, but mostly in similar time zones. . Anayi says, “The diversity of our league is what we support. To all. “

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Another reason for the RCU is “less is more”, as the future play-off winners next June will have played 21 games, five fewer than it took to win the Premiership this season in England. In addition, the South African team only visits each of their European opponents every two years, which according to Anai makes matches “special, because a bit rare”. When the Cheetahs and Kings were in the final round of the competition, they traveled to Bloemfontein with 250 Münster fans and saw the potential of old school tours that players and fans alike appreciate.

There is free coverage on the BBC and S4C in Wales and Northern Ireland, and an effort to engage young fans with next-gen graphics, a new ‘predicted points’ statistic (variation of football goals predicted) and a push for the new ‘predicted points statistic. A new computer game to trap fans who have never played the game.

Music from the Rock Nation label numbers will be played in the stadiums, but Anayi promises it won’t come at the cost of familiar hymns: “Stand Up for the Ulstermen” in Belfast, “Yama or Hyde” in Llanley, and so on. Following. “We will not be in a rush to tell the 16 clubs what to do,” said Anayi, whose office is in London, in consultation with the CVC, 28% of the league’s shareholders. (The other five belong to the national federations.)

With home and away derby matches protected by country specific pools in the general match list and including South Africa, a two way way to qualify for the European Cup season next, Anai describes RCU’s place in notoriously crowded rugby. made. Almanac.

“RCU is the third shareholder of the Heineken Champions Cup, with the French Premiership and the LNR”, he explains. “Then add a Club World Cup every four years at the top and we have our pyramid. CVC’s involvement allowed everyone to think more collaboratively. The three championships love each other.

“RCU is not the same size as the English Premiership and there is a big difference with the LNR, which has three professional levels and a big TV contract with Canal Plus, a good example of partnership. 20 or 25 years old. . . We have almost tripled our turnover in six years and our challenge is to do the same thing again ”.

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