HyperX renews sponsorship of Team Liquid and welcomes scrum god Juan “Hungrybox” DeBiedma as HyperX Hero and Global Ambassador

FOUNTAIN VALLEY, Calif.–(BUSINESS WIRE)–HyperX, the gaming peripheral team of HP Inc. and brand leader in gaming and esports, today announced its renewed sponsorship with professional gaming organization, Team Liquid, as an official peripheral partner. Highlighting his commitment to the esports community and enhancing HyperX’s growing roster, Melee God Juan “Hungrybox” DeBeidma, co-owner, player, streamer, and esports commentator of Team Liquid, was also named an official HyperX Hero and global ambassador.

As part of the Team Liquid sponsorship, HyperX will support a variety of initiatives, including Team Liquid tournaments, charitable and community initiatives, and content programming with an increased focus on diversity and women in gaming.

As a HyperX Hero and Ambassador, Hungrybox will participate in a variety of HyperX marketing activities, ranging from virtual streams, events, and original content creation. As the most-watched player on Liquid+1he is one of the most recognizable members of Team Liquid from the games organization.

“HyperX has not only been an incredible partner for Team Liquid over the years, they have also been a force for change within the gaming community,” said Juan “Hungrybox” DeBiedma. “Team Liquid strongly believes in the power of diversity and understands that gaming is a unifying force. I look forward to working with the HyperX team to ensure everyone feels like they belong in our community.

Team Liquid is a world-renowned professional gaming organization with over 60 championship-caliber athletes in 14 of the world’s top games. Recently joined by HyperX Hero, Aerial Powers, as the official co-owner of Team Liquid, Powers supports Team Liquid events, works with marketing partners, and chairs Team Liquid’s Diversity and Inclusion Task Force. Beyond an esports team, Team Liquid is also a media company encompassing 1UP Studios, a full-service production company, Liquipedia, a widely used resource across all esports, and Liquid Media, a media management agency. esports influencers. Team Liquid is at the forefront of competition and innovation, investing in the gaming ecosystem of athletes, facilities and esports infrastructure.

“HyperX is thrilled to renew its sponsorship with Team Liquid to support the growing esports organization and equally thrilled to welcome Hungrybox to the family of HyperX Brand Ambassadors,” said Stephanie Winkler, Chief Marketing Officer at HyperX. “We recognize Team Liquid’s continued efforts to support the esports ecosystem of gamers, influencers, and fans and inclusiveness for all, in line with HyperX’s commitment to powering the next generation of gamers and content creators.”

The extended sponsorship will include a range of initiatives, including support for Team Liquid’s new Brazilian women’s team VALORANT (Team Liquid Brazil) competing at VCT Game Changers for the upcoming 2022 season. content, including Team Liquid’s new podcast, “Table Talks”, hosted by Team Liquid players and staff. During video content runs, the team will use HyperX Solocast or Quadcast microphones as part of their audio-video broadcast setup.

As a brand ambassador for HyperX, Hungrybox joins a roster of internationally recognized talent, including social influencer Bella Poarch, footballer JuJu Smith-Schuster, basketball players Gordon Hayward and Ariel Powers, tennis player Daniil Medvedev, international footballer Dele Alli, professional racing driver Sage Karam, skateboarder Minna Stess and more than 25 global HyperX family streamers and influencers.

1 According to Team Liquid internal server stats.

About HyperX

For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for providing products that provide superior comfort, aesthetics, performance and reliability. Under the slogan “WE ARE ALL GAMERS”, HyperX gaming headsets, keyboards, mice, USB microphones and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts and overclockers around the world because they meet the toughest product specifications and are built with best-in-class components. For more information, visit www.hyperx.com.

About HP

HP Inc. creates technology that improves the lives of everyone, everywhere. Through our portfolio of products and services of personal systems, printers and 3D printing solutions, we design experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

About Team Liquid

Team Liquid is a world-renowned professional gaming organization founded in 2000. From our beginnings as a Battle.net clan and StarCraft community site, we have grown into a multi-faceted global company with unparalleled reach in the industry. More than just an esports team, Team Liquid is also a media company and our wiki network, Liquipedia, is the most widely used resource in all of esports. Today, Team Liquid continues to drive competition and innovation from our headquarters, the Alienware Training Facility, a state-of-the-art esports center in Los Angeles. With plans for additional investments in world-class esports athletes, facilities and infrastructure, Team Liquid is at the forefront of a thriving new industry.

Editor’s Note: For more information or interviews with executives, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791 (Voice) or mark. [email protected] Press images can be found in the press room here.

HyperX and the HyperX logo are either registered trademarks or trademarks of HP Inc. in the United States and/or other countries. All registered trademarks and trademarks are the property of their respective owners.

About Elaine Morales

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