Hosting in-person events for your podcast is essential to building your show’s community.
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July 11, 2021
5 minutes to read
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Face-to-face meetings are a great way for business owners to build their podcast community. If you don’t know where to start, don’t worry. Here are the key steps to hosting your first in-person event, and some tips on what makes it a success:
What is a podcast meet and why should business owners host one?
Podcast meetings for your listeners are a fantastic way for you to meet your audience, existing customers, and potential customers face to face. It allows you to establish a real and personal connection. You become more than a voice on a podcast. You are a natural person who cares about your audience, which makes good business sense.
You may meet a few of your listeners over a coffee or an evening happy hour.
You can allow your attendees to introduce themselves, share their favorite podcast episodes with the group, and then ask for feedback on what they like about the show.
You can take the opportunity to use this time to share details about upcoming episodes. You can also learn more about other business-related podcasts your audience is listening to and what they like about them. Hosting these types of meetups will give you insight into how your clients and audiences react to your show, allowing you to edit future episodes based on their comments.
Another reason entrepreneurs should organize get-togethers for their podcast listeners is to allow attendees to meet. I’ve attended small gatherings for some of my favorite business podcasts in the past, where I’ve met other attendees with similar interests. I have made some amazing friendships because of it, and I have also made additional contacts in my network which are useful for business ideas, recommendations, encouragement, and brainstorm conversations.
Related: Top 25 Business Podcasts For Entrepreneurs
How business owners can create an event for their podcast meetup
Getting started with your podcast audience doesn’t have to be complicated. You have a variety of options that you can try.
Are you going on a trip for business or pleasure? Perhaps you could share on social media that you will be at a particular cafe or brewery and invite anyone who listens to the podcast in the area to join you. If you think the turnout will be more than a few people, it would probably make sense to speak with the venue first to make sure you have enough space.
You can create an Eventbrite page, Facebook event, or LinkedIn event (or all three) and share them on your personal and work social networks to help promote the meet. Find similar meetings in your area and find out where they meet. Toastmasters is a good example. Where do they hold their meetings? Could you get permission to use that particular room or location?
You may be able to use a conference room at your local library or meet at a local park if time permits. Suppose your podcast’s niche is relevant to a specific type of business or industry. In that case, you can always contact another business or organization and see if they would allow you to host your meeting in their space. For example, a business wine podcast might meet in a cellar or conference room at a Total Wine & Spirits store.
Tips for organizing and organizing a successful event
One strategy that worked well for me when planning meetings was to collaborate with other entrepreneurial podcasters for a listeners meeting. You can find a podcast in the same category as you in the city or region you want to meet.
Contact the host and see if they would be willing to co-arrange the meeting with you. This way you can share the event with your audience, and your meetup co-organizer also shares the gathering with their audience. Attendance will likely be higher and some of the other audience members are more likely to watch your show if they haven’t already and vice versa.
Another effective strategy is to consider joining a conference or event you are attending in your business niche. Could your group meet at the lobby bar or in a common area? Would it make sense for everyone to go out and do karaoke together on a night when the conference doesn’t have any events planned for that particular night?
The best practice here is to get in touch with the conference organizers and make sure you don’t plan anything that would prevent event attendees from skipping an official event to meet you. You want to avoid creating bad will with the event organizers, which is of no use to you, your business, or your podcast. You may get lucky and ask the event organizers to add your meeting to the conference schedule if you plan and communicate with them well in advance. This will help you get more attendees for your community gathering.
Related: The 7-Step Process To Launch Your Podcast For Free
Hosting in-person events for your podcast is a great way to strengthen your show and your business community. You receive commentary on your episodes, grow as an interviewer and host as you chat with your audience – and have fun!
Arranging a meeting for listeners can take time and effort, but it’s worth it when people come together with common interests. If you haven’t hosted one yet, don’t be intimidated by the process.
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