Headspace and Sesame Street join forces to help kids and parents make bedtime a little easier with a new podcast and book series called “Good Night, World! “
The “sleepcast”, as Headspace’s sleep-focused podcasts are called, is designed to “create the right conditions for healthy, restful sleep”. the “Good night, world! »Of 12 episodes lasting 20 minutes episodes are hosted by Alan, the owner of Hooper’s Store, alongside other Sesame Street characters including Big Bird, Oscar and Abby. Each episode will feature relaxation exercises for kids, a story that spans various global locations as well as familiar Sesame Street locations like Oscar’s Trash Can and Big Bird’s Nest, as well as calming music and soundscapes.
The two companies are also teaming up with Penguin Random House to launch a six-book series, “Monster Meditation,” based on the animated shorts of the same name which have been viewed over 30 million times on YouTube. The book series will feature the same characters, themes and storylines as the video series to “help children learn the fundamentals of mindfulness, meditation, and social and emotional learning.” The first two books will be released this year: “Being Patient With Cookie Monster” in June and “Getting Ready for Bed With Elmo” in September.
“Sesame Workshop and Headspace have created something truly exceptional with their Sesame Street Monster Meditation video series,” says Sonali Fry, vice president and director of Classic Brands and Preschool Publishing at Random House Children’s Books. “Through entertaining stories featuring fan favorite characters from Sesame Street, they teach young children valuable mindfulness techniques. We’re excited to continue their mission with our new collection of hardback adaptations, which will introduce emerging readers to a variety of useful meditation exercises for every occasion.
Books were the “natural next step” for videos, says Morgan Selzer, Headspace vice president of content. “I think we’re all looking for quality content that could help our kids have a better bedtime routine. It is always a pain point for both parents.
The past year in particular has been difficult for families with young children. There has been a “big spike” in consumption of content on Headspace, Selzer said, as well as in parental demand for this type of content. (Headspace and Sesame Street first teamed up in April 2020.) Headspace’s download rate doubled in mid-March of last year, at the start of the pandemic; users also turned to its sleep music at increased rates towards the end of 2020, with usage rising 33%.
“We are so determined to introduce mindfulness and meditation in children from the age of three,” said Selzer. “The mission of our company is to improve the world of health and happiness… The way you navigate your emotions is very important, and learning skills when you feel upset or frustrated, or when you have to. hard to concentrate or calm down – these skills, if you can learn early in life, it will pay off more and more down the road.
The podcast series is produced by Headspace Studios, written by Catherine Pond and produced by Otis Gray. Betsy Loredo produced for Sesame Workshop. Scott Sorenson, Chris Murguia and Gray created the sound design, with additional production from Bri LeRose, Gabe Younes and Emma Nemtin. Leah Sutherland, Morgan Selzer and Sam Rogoway produce for Headspace Studios.
“Sesame Workshop has always innovated with mass media to provide children with trusted educational content and to deepen our engagement with fans and families,” said Ed Wells, Sesame Workshop executive vice president and head of global media and education. “Our latest evolution in podcasting once again shows the adaptability and universality of the Sesame Street brand and is a reminder of how powerful our iconic and lovable characters are across all mediums.”
“Educating children is more than ABCs and 123s – it’s also about developing fundamental socio-emotional skills that they will take with them all their lives,” he added. “This is why we are thrilled to be working with an industry leader like Headspace to support the mental and emotional well-being of children as they learn and grow! “