Apple Postpones Podcast Subscription Launch Until June, Promises Podcast App Improvements

Apple today announced in an email to podcasters that it is delaying the launch of Apple Podcast subscriptions. The company originally announced that this new platform for paid podcasts would launch in May, but is now delaying the rollout to allow it to make further changes to the Apple Podcasts app.

In an email obtained by 9to5Mac, Apple said it will launch Apple Podcast subscriptions and channels in June to “ensure the best experience for creators and listeners.”

We are writing to provide you with an update on the availability of Apple Podcast subscriptions and channels. We were thrilled with the response to last month’s announcement and it’s exciting to see the hundreds of new subscriptions and channels submitted daily by creators around the world.

To ensure the best possible experience for creators and listeners, Apple Podcast subscriptions and channels will now launch in June. We will communicate further updates on availability and best practices to help you prepare your subscriptions and channels, through this newsletter.

Apple also recognizes the issues that the creators faced when using Apple Podcasts Connect. As we first reported last month, Apple’s podcast directory has been facing various issues since April. As you’ve probably noticed, this means shows are slow for listeners to update.

Over the past few weeks, some creators have experienced delays in getting their content available and accessing Apple Podcasts Connect. We’ve resolved these issues and encourage creators who are having trouble contacting us.

Finally, Apple acknowledges the lukewarm reception of the design of the Apple Podcasts app that comes with iOS 14.5. The company says it has fixed some issues with iOS 14.6 and has planned additional improvements to the library interface “in the coming weeks.”

We also heard from listeners and made adjustments based on their feedback on iOS 14.6, which was released on Monday. We will be making additional improvements to the library in the coming weeks.

The Apple Podcasts Subscriptions platform was first announced during the App’s special event on April 20. Once available in June, the platform will allow podcasters to offer paid subscriptions to their shows with bonus content such as ad-free episodes and subscriber-only episodes.

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