Apple Confirms New Flagship Store Opening With Cheerful, Witty Floral Display

This morning, Apple unveiled its brand new Apple Store and announced its opening on July 28 in Brompton Road in London. He announced the news by displaying it on a beautiful display outside the store.

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It’s a street famous for being home to Harrods, for example, and Apple Brompton Road is close to another well-known store, Harvey Nichols (which, strictly speaking, is on a different street, Knightsbridge).

It is also located close to one of London’s beautiful green spaces, Hyde Park. Which appears to be the inspiration for the cheerfully witty decoration outside the store right now, titled “Where Every Idea Blooms.” It’s to be seen on what Apple somewhat uninvitingly calls its “barricade” – it just means the window coverings keep the store interior private for a bit longer. All that’s visible now is the Apple logo above the door.

At a glance, the flora of Hyde Park inspired Apple to provide this cheerful scene. But, as always with Apple, it’s the detail that counts. Pay your attention to that and you’ll see that the bluebells on the right door are actually AirTags with appropriately blue-violet backings. Those dainty roses to the left of the door hide pink Apple Watches, and the buttercups are gorgeous yellow HomePod Mini speakers.

There’s also a lovely example of Lily of the Valley in the rightmost window, artfully composed of AirPods Pro headphones and a green iPhone 13 in the leaves.

There’s plenty more to admire: my personal favorite is the worm made up of an Apple Watch Sport Band Starlight, although the whole thing is a delight.

He’s there to alert customers that the first Today at Apple sessions will begin on July 28. Apple explains: “Join us July 28-31 as we celebrate the opening of Apple Brompton Road with a range of free music, art and wellness sessions to inspire your summer. Sign up for live performances and Q&As throughout the weekend. Enter a fantasy AR realm inside the store. See you on July 28 for a special guest DJ set as our new space comes to life.

Want to see more clever flower arrangements? There is a downloadable wallpaper that you can find at apple.com/uk/today/collection/apple-brompton-road-presents/bromptonroad/ as well. It looks like the image below.

I’m sure when the store is open there will be goodies inside like this AR realm but if you’re in the neighborhood go down to Brompton Road to see the barricade before it’s torn down, for never to be seen again.

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