4 tips to attract more guests to your podcast

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No matter what industry you or your business is in, there are likely dozens of thought leaders, influencers, speakers, authors, or other professionals that you would love to have on your podcast. Sounds easier said than done, right?

So how do you attract not only more guests, but the right guests for your podcast? It boils down to one metric: value. Specifically, the value your guest can bring to your audience and the value for your guest.

To walk you through the process of reaching out to guests and starting that valuable exchange on the podcast, here are four of the top tips I’ve found most helpful in leading this process.

1. Customize the pitch

Creating a pitch should be personal. As someone who has interviewed over 1,000 people and been on over 250 podcasts, I connect better with hosts (and guests) who make an effort to get to know me. A 100% modeled pitch is not only completely perceptible but also impersonal. Start with what appeals to you about that person and include a personal anecdote. For example: I loved the episode you had with Jane Smith – you both discovered how to set limits for yourself in this conversation. My audience is constantly asking questions about how they can build better relationships and boundaries are a big part of that. My podcast would.

Most of the guests you’re going to want to interview are probably getting dozens, if not hundreds or more, of emails and calls each week. To cut through the white noise of this, your pitch will need to stand out more clearly than the others your target guest is receiving. A pitch that looks more like a personal invitation than a normal pitch goes a long way.

Related: 7 tips for getting interviewed on the best podcasts in your industry

2. Word of mouth

As someone who has built a seven-figure business entirely on word of mouth, I cannot stress the weight of a personal recommendation or introduction. When a client refers someone to me, it’s the biggest compliment they can give me. Likewise, getting a personal introduction to a guest from a mutual connection goes a long way. People who know you personally, who are more familiar with you and / or your brand, or who may be offered a warm introduction through a mutual connection will be much more likely to respond positively to your request to interview them for your podcast.

If you’re not sure where or how to start using your network in this way, try researching relevant industry events such as conferences, as well as blog or book authors, motivational speakers, or even other hosts from. podcast for your industry.

Not everyone can boast of having a professional network of hundreds or thousands of professional leaders, especially podcasters who are still relatively new to podcasting. This is why it is crucial to continue to build and develop your network. The stronger and taller it is, the better your chances of finding and landing high profile guests to interview. Also, the more guests you can interview, the more opportunities you will have to present to other potential interviewees for your podcast in the future.

Related: How to interview your heroes for free

3. Consistency is the key, persistence is the lock

As entrepreneurs, we all know the old adage that “consistency is key”. But while consistency is the key to success, persistence is the lock it unlocks.

Attracting guests – especially high profile guests – to your podcast won’t happen overnight. Not unless you’re extremely lucky, anyway. Luck and luck aside, be prepared to receive many “no” responses and to see even more of your emails, calls or outreach messages go unanswered. It can be difficult to stay positive when this happens, but remember that you will always miss 100% of the photos you don’t take.

No success ever comes quickly or easily. After all, it often takes years of hard work and effort to build a brand from scratch into a brand recognized as a winning leader in its field. However, if you don’t persist in your communication with potential guests to interview for your podcast, or in your follow-up communications with them, you can’t expect to land an interview with a guest that you really want to have. your podcast.

Related: How to attract leads through your podcast guest appearance

4. Clearly describe the benefits to guests appearing on your podcast.

Sometimes it’s best to let your past work and successes speak for themselves. When it comes time to pitch potential guests for your podcast, use those successes to explain why it would be beneficial to be interviewed as a guest on your show.

The more visible you or your podcast is, the easier it will be to present the benefits of appearing as a guest interviewee on your podcast. For example, if you can describe analytics like how many episodes, downloads, awards, or even other guests that appeared on your podcast that a potential respondent may know, the more likely you are to pick up. an interview with the target customer in question.

Whoever you want to interview – and no matter when or why – everyone you meet and talk to has a story they want to share. Giving them the opportunity to share their story in an interview on your podcast can be of immense value to you and your guest, as long as their story remains relevant to your podcast itself, your brand, and your audience.

About Elaine Morales

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