24-year-old artist made over $ 300,000 in 10 months selling NFTs

Since February, Lana Denina has earned more than $ 300,000 selling her art in the form of NFTs, or non-fungible tokens, on various platforms. But only a month earlier, she had just started to learn what they are.

At the time, “I didn’t know anything about blockchain,” the 24-year-old told CNBC Make It. She started to think about it and “I was blown away,” she says. “It was completely revolutionary.”

As a painter, Denina was immediately impressed with the technology and its ability to serve as a vehicle of proof of ownership for artists, she says. “Traditional galleries are a bit like the old world,” because there isn’t a lot of diversity, says Denina. “I never felt completely drawn to it, especially as a woman of color.”

Unlike traditional art markets, NFTs and Web3 allow artists to create their own galleries and set their own prices online, says Denina. Artists can also collect royalties on secondary sales of their work with NFTs. Denina herself wins 10%.

“I hope to inspire more creatives who look like me to step into tech,” she says.

“Touch me, love me”, by Lana Denina.

Courtesy of Lana Denina

Denina, who is based in Montreal, Canada, started selling NFTs of paintings she created one by one, but then started listing entire collections. Although both are unique, unique works are unique and non-generative pieces, while collections are often generative and intended to be collectibles.

She made her most recent collection, called Mona Lana, in November, and it sold out within weeks.

The Mona Lana collection includes 500 unique portraits of women created by Denina. Each portrait was generated by code with 112 different strokes, she says.

“It started very quickly. I was really surprised,” says Denina. “I don’t know if I was lucky. It was a big success for me and my partner. We worked a lot on this project and we were really happy.” While Denina is working with a partner, she creates all the art herself. She did not disclose whether the benefits were shared.

In her work, Denina represents people of color and black culture, she says, which has resonated deeply with many members of the NFT community. She is especially grateful when clients say they decided to buy their first NFT after seeing her work.

“When they saw the Mona Lana, they really wanted to buy an NFT,” she says. “Before that they were looking at other projects and maybe they didn’t feel fully represented.”

La Mona Lana # 500, the latest piece in the Mona Lana collection, by Lana Denina.

Courtesy of Lana Denina

Once the Mona Lana collection exceeds 100 ethers by volume traded, Denina plans to donate a percentage of sales to Cyberbaat, a collective of DAO creators that supports African artists, and donates to women’s shelters in Canada. For now, it is close, at 99.5 ethers by volume traded.

While Denina is doing well in the NFT space and says it is different from the traditional market, there is still work to be done when it comes to inclusion and support, she says.

“As a young woman of color in this space, it has been 100 times more difficult to be respected and seen as equal to the other brothers in this space”, Denina tweeted in november. “However, I have also met some incredibly supportive, extremely intelligent and talented people.”

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